Shop app

Reach and retain more customers

Connect with 100M+ engaged shoppers and instantly grow your brand presence

Add Shop channel

Don’t have a Shopify store?

Phone screen with the Shop app primary feed, one phone screen featuring best sellers, the other screen featuring Matte Lipstick from Fern Beauty.

100,000,000 shoppers are waiting

Shop, track, explore, repeat–add the app that shoppers love

View of general dashboard for merchants on Shop, featuring color picker customization and sales line chart.

Increase customer lifetime value with the Shop channel

Enable features for a better cart-to-home experience
Customize your store and inventory on the Shop app
Create marketing automations and track your performance
Engage directly with your customers

Add Shop channel

Image of sales dashboard modules including sales metrics, reviews and impressions.

Stay connected with the Shop ecosystem

Shop supports your customers and your growth at every point of the shopping journey.

Your customers’ journey with Shop starts with Shop Pay’s accelerated checkout. Next, customers can tap the Track with Shop button from your order confirmation page. When they do, they're redirected to download the Shop app. Customers with the Shop app can receive real-time order tracking updates about eight times between check out and delivery. Every tracking update creates a potential shoppable moment with your brand in the app because Shop shares trending items, deals, and new arrivals from your store. Once an order ships, you can choose to notify customers of a post-purchase offer to incentivise their next purchase. And the Shop Pay checkout cycle begins again, creating an ongoing loop of product awareness from your store.

Showing all the in-app touchpoints where Shop helps merchants make more sales from Shop Pay's accelerated check out to post-purchase offer automations.

01— Shop Pay

Convert in more places, more efficiently

Give shoppers the flexibility to buy everywhere. Online, on social, or in store, Shop Pay offers the highest converting mobile checkout on the planet.

Learn more about Shop Pay

Shop app screen showing a customers’ delivery being tracked on the live map and confetti to denote a successful arrival.

Provide customers with more flexibility at checkout by letting them pay in 4 interest-free payments or monthly installments up to 12 months. Allow customers to maximize their budgets and increase your average order value up to 50%.

02— Real-time tracking

Build trust, seamlessly

Provide pinpoint tracking updates for your customers in Shop. Build confidence and trust on a surface where shoppers will keep exploring and supporting your store.

Give customers the answers they want in real time and on-demand. Shop sends ~4 push notifications per order and lets customers view their deliveries on a live map.
Notifications bring customers back into the app for recommendations from your store. That's why customers who track with Shop are 11% more likely to repurchase within 30 days of their last purchase.
Shop is a turnkey mobile app designed to give stores of all sizes the tools to build a native mobile presence with a pre-existing audience, and to re-engage at scale.

03— shoppable moments

Drive repeat sales, sooner

Greet your customers with shoppable moments, then keep the conversation going with personalized recommendations, messages, and notifications.

Primary feed of the Shop app displaying product recommendations based on previous purchases, also showing notification banner alerting a customer that a product they like is back in stock.

When shoppers follow your store, they stay in-the-know on the new arrivals, deals, back-in-stock, and store updates. Stores of all sizes can also enrich their shopping experiences by offering shoppable brand content, live shopping, buyer reviews, and more.
Shop recommends your products to existing customers and store followers throughout the app experience. Whether someone is checking out their feed or checking out, your products can be featured to relevant customers.
Make the most of the 30-day period when customers are more likely to repurchase. Automatically share an offer on your customers’ next purchase—the moment their current order ships.

04— discovery

Get discovered, effortlessly

Tap into Shop's network of 100M+ highly engaged shoppers. Through personalized recommendations, search, and more, your store–no matter the size–can shine on Shop

商店应用程序屏幕显示earch bar as well as brands being showcased in Featured Collections.

Be featured on Shop’s curated collections and get discovered by community-focused shoppers who share your values.
Grow your audience through search functionality that introduces and connects your brand with interested shoppers. Through cohesive search, filtering, and product recommendations, shoppers will find the store that resonates with their shopping behavior.
Grow your brand presence on the app and give buyers more opportunities to engage with your products and mission. Turn your shoppers into loyal customers by offering additional context, integrating branded shopping experiences, showcasing reviews, and more.