Localization and translation

世界各地的客户享受观看的内容in their native language. Translating your store's content can lead to more sales because your international customers can better understand your marketing, product details, shipping, and return policies.Learn more about selling cross-border.

You can enable multiple languages from your Shopify admin to create separate URLs for your translated content. When customers land on a translated URL, your store automatically shows the translated version if translations exist.

Requirements

To sell in multiple languages, you need to have the following:

• The Basic Shopify plan or higher.

• A theme that's compatible with selling in multiple languages. All thefree themes from Shopifyare compatible. You might need toupdate your themefor it to be compatible with selling in multiple languages. If you're using a third-party theme, then you cancontact your theme developersto check if it's compatible.

• A theme that has a language selector. If you're using another theme or an older version of the theme, then you can add a language selector using theGeolocation appby Shopify.

• The ShopifyTranslate & Adapt app, or acompatible third-party translation app. Alternatively, you can follow the instructions toimport your translationsdirectly into Shopify.

URLs and SEO

A major aspect of selling in multiple languages is making sure that customers and search engines can find the right language version of your site. When you publish a language, unique URLs are created for each translated page in your store. This is done by adding the language code to the URLs.

For example, suppose your primary domain isexample.com. If you publish two additional languages, French (fr) and German (de), then your store URLs will change toexample.com/frandexample.com/de.

You can also have different languages available on different domains by using theinternational domains featurein Shopify Markets.

URL slugs can be translated manually with the ShopifyTranslate & Adapt app, acompatible third-party translation app, or viaCSV export/import.

It's important that search engines can index your site in all the translated languages. Shopify automatically addshreflang tags, and includes all published languages in sitemaps, which help search engines detect the different languages on your store.

Translations in apps

If you use third-party apps, then it is possible that those apps don’t support selling in multiple languages by default. To check if an app supports multiple languages,contact the app's developer.

Limitations of selling in multiple languages

• Onlycompatible third-party translation appsare supported by this feature.

• Tags(such as product tags, article tags, and blog tags) can't be translated.

• URL slugs, such as/products/en-ca/shoescan be translated into/products/es-mx/zapatosbut the wordproductscannot be translated

• URL slugs cannot be customized for markets. Translations can only be added for URL slugs on all markets where a language is visible.

Changing the default language of your online store

After you change the default language of your online store, your previous default language is removed fromSettings>Languages. If you want to set the previous default language as your secondary language, then you need to add it back to your markets andSettings>Languages.

Learn more aboutmanaging languages.

Multi-language for developers

To help Shopify partners offer a fully multi-language experience and localize app workflows, Shopify is launching a set of new platform capabilities forselling in multiple languages.