The best of Shopify, now available for wholesale. B2B on Shopify is a suite of first-party features integrated right in the Shopify admin. That means access to advanced customization for themes, pricing, and checkout as part of your Shopify Plus plan.Learn more about B2B on Shopify

而不是第三方应用或销售渠道,B2Bon Shopify gives you the freedom to choose between either one online store for both DTC and wholesale (with a B2B checkout and authentication)—or a dedicated B2B store to keep your operations separate.

Whichever option you choose, your buyers will have customer-specific pricing, payment terms, tax exemptions, and more. All managed within the new company profile in your Shopify admin, without complex workarounds or coding needs.

Learn more about B2B on Shopify

Everything you need to run your wholesale business on Shopify. The first five features are the most essential for your B2B business from day one:

• Companies:Create wholesale company profiles with multiple locations and associated buyers.
• Product publishing and pricing:Offer a personalized buying experience with curated product selections and price lists. This includes flexible purchasing rules, percentage-based pricing, and discounts, all assigned to a specific buyer or location.
• Flexible payment options:Create automated net payment terms, draft orders, vaulted credit cards and invoicing to streamline the order process.
• B2B checkout:Show wholesale pricing during accelerated checkout based on company profile.
• Customer accounts:Authenticate buyers before they can access wholesale products and pricing, and view and manage account information and order history.

You can also take advantage of custom themes, discounts, Shopify Functions, and Shopify APIs.

Learn more about B2B on Shopify

B2B on Shopify is the next step in Shopify’s investment in B2B ecommerce. More ongoing foundational and complex wholesale features will be released in 2023 and beyond.

Here are the main differences:

• B2B on Shopify is built right into the core Shopify admin. That means everything you love about your DTC online store is now available for B2B selling.
• You can now operate a blended online store for both B2B and DTC customers. They place orders through the same store, but B2B customers authenticate themselves by email address before seeing buyer-specific information, pricing, and payment terms.
• With access to APIs, you can connect your wholesale store to your ERP, CRM, or other systems you rely on.
• New purpose-built B2B features like company profiles allow you to properly represent the companies you sell to and offer a buying experience customized for B2B.

Absolutely, integrations all the way. We’re working withglobal ERP partnersso that businesses like yours can integrate their essential business data and start selling wholesale fast. You can also connect your ERP through Shopify APIs.

Need more help?Talk to a B2B on Shopify expert

Shopify’s all-new B2B ecommerce solution is flexible enough to support merchants just expanding into wholesale, as well as B2B-only businesses with years of experience and more complex needs.

If you’re a retail business selling wholesale, here’s how to start:

• Set up your current retail or online store to support wholesale customers
• Use price lists to reduce your retail prices by percentage or fixed amounts
• Add payment terms on B2B orders and tax exemptions to company profiles

If you’re on a Shopify Plus plan, B2B on Shopify is included at no extra cost.

Ready to upgrade?Talk to a Shopify Plus expert

All the industries. Shopify Plus brands usingB2B on Shopifytoday representfashion and apparel,beauty and cosmetics,food and beverage,consumer electronics,home furnishing, sporting goods, and toys and games.