Yaasa increases global traffic by 50% with Shopify Markets

Founded in 2016,Yaasaaims to revolutionize office supply products. Just one year after the brand launched, it expanded into the US—supplying height-adjustable desks and ergonomic office supplies through its online store. However, this expansion pushed the existing site to its limits. Yaasa needed a fast and easy to use platform.

Since moving to Shopify Plus, the brand has seen:

• 10% bounce rate improvement
• 50% increase in global traffic
• 300% time to market improvement

Challenge

Yaasa had a custom webshop frontend, along with WordPress integration for content, and a number of different domains and platforms for a variety of languages and targeted countries. Yaasa’s web store before migrating to Shopify Plus didn’t offer the necessary flexibility for internationalization: target markets and languages could only be handled through custom domains. It was time-consuming to manage all of the brand’s international stores, especially while trying to integrate new features or maintain content.

Solution

Working with agencybeeclever, Yaasa decided to migrate their existing international stores to Shopify Plus, providing a solution for multiple international stores and content to exist on one platform.

Yaasa used Shopify Markets for international expansion. Prior to the relaunch, the brand set up three content Top-Level-Domains and seven separate store subdomains. The admin contained all of the separate international domains in one centralized space, giving the brand ultimate flexibility and control. Additionally, the migration to Shopify Plus gave customers an excellent experience at every touchpoint, ultimately increasing customer satisfaction.

To streamline various manual processes, such as inventory or order notifications Yaasa also used Shopify Flow. The Plus features make it possible to automate and standardize manual processes to work more efficiently.

Results

Shopify Plus gives the brand maximum flexibility to expand their stores with Shopify Markets and automate processes with Shopify Flow.