Amazon dropshipping is a sales channel that can yield big returns for entrepreneurs. But how exactly does Amazondropshippingwork, and how can you make it profitable for your ecommerce business?
Ahead, learn how to dropship profitably on Amazon, and discover top dropshipping tools to help you start selling today.
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亚马逊dropshipping是什么?
Amazon dropshipping is a business model where sellers list products on Amazon without holding inventory. When a sale is made, the seller purchases the item from a third-party supplier who ships it directly to the customer.
Does Amazon allow dropshipping?
Yes, Amazon lets you dropship on its marketplace—as long as you follow these rules:
- You must be the sole seller of record for products.
- 您的业务必须出现在卖方包装slips, invoices, and other information in connection with products.
- All information identifying the third-party seller must be removed before shipping the order to customers, to avoid confusion.
- You must be responsible for accepting and processing returns.
- You must follow all terms of yourseller agreementand Amazon and dropshipping policies.
Read moreaboutAmazon’s dropshipping policy.
How much does it cost to dropship on Amazon?
Amazon dropshipping fees vary by product type but are usually between 8% and 15%. If you’re working with small margins when dropshipping Amazon products, this could eat into your profits.
You’ll also have to choose a selling plan. Amazon’s Individual plan costs 99¢ per unit sold, while the Professional plan costs $39.99 per month, no matter how many products you sell.
Read moreaboutAmazon seller fees.
Is Amazon dropshipping profitable?
Amazon dropshipping can be profitable. The average dropshipping margin is between 10% and 30% (but Amazon will take referral fees on sales).
That means if your margins are around 30%, you will have a new margin of 15% to 20% after selling a product via Amazon store dropshipping. These margins can be higher if you win theAmazon Buy Box, but that’s a highly competitive process and shouldn’t be something you rely on.
Read more:Is Selling On Amazon Worth It For You? Here's How to Know.
Pros and cons of Amazon dropshipping
Pros of Amazon dropshipping
The advantages ofselling on Amazonare similar to the benefits of other large online marketplaces. Here are four benefits of dropshipping with Amazon:
1. Vetted Amazon dropshipping suppliers
Amazon buys products in bulk, mostly from European suppliers. Those products are held in Amazon’s warehouses until they’re ready to ship. Thanks to these basic quality commitments, new sellers can promote decent products at scale to an international audience.
2. Zero warehouse cost
Amazon also has its own fulfillment centers, known asFulfillment by Amazon. Using FBA lets you complement your Amazon dropshipping products with items of your own, without having to deal with packing, shipping, or warehousing.
3. More discoverability
Amazon gives you immediate access to a large potential audience and has more than 30 product categories to choose from. You can sell in as many differentdropshipping nichesas you want, which means you can reach highly targeted markets.
4. No need for external marketing or SEO
While you may want to promote your items on Amazon, you don’t need to worry about driving traffic to your product line with expensive external marketing or SEO campaigns.
Cons of Amazon and dropshipping
Like any dropshipping model, the pros of convenience and low startup costs need to be weighed against disadvantages, such as reduced control over products and potential customer service difficulties. Here are four disadvantages of Amazon dropshipping:
1. Exposure of sales data
A condition of using Amazon’s platform is that the company can see all of your sales data, from bestselling items to overall sales figures. Historically, Amazon hasbeen accused使用这些数据来优化销售机会and strengthen its own involvement in the niche, ultimately pushing out other merchants selling through its marketplace.
2. Fewer connections with customers
You may struggle to grow long-term relationships with your customers when dropshipping through Amazon. By design, Amazon is geared toward helping providers sell products over building brand loyalty. Be prepared for limitations on how you brand your business, display your products, and communicate with customers.
3. No customization
Amazon is largely restrictive when it comes to customization. Everything you do in terms of branding, user interface and experience, and marketing is under Amazon’s control.
4. Upfront investment
To meet Amazon’s fulfillment requirements, you’ll want to have products from the supplier in your inventory. This means you’ll need to invest money upfront in order to start dropshipping on Amazon.
How to start dropshipping on Amazon in 6 steps
1. Sign up for an Amazon seller account
Tosell on Amazon, you’ll need to create an Amazon seller account. Head tosellercentral.amazon.comto sign up. You’ll be asked for details about your business, so gather information on your:
- Business email address
- Internationally chargeable credit card
- Government ID
- Tax information
- Phone number
- Bank account for receiving sales
2. Get approved in your product category (if necessary)
Amazon requires sellers to get approval for certain product types. Collectibles, music, and watches are popular categories that require approval before setting up your Amazon store. Read theoverview of product categoriesyou can sell in.
Note that certain products may require approval, even when their category doesn’t. To see if an individual product needs approval, searchthis listand click Show Limitations.
3. Log into your Shopify store
If you don’t have a Shopify store, sign up to start Amazon dropshipping through Shopify.
Start your free trial of Shopify—no credit card required!
4. Connect your Amazon account to Shopify
Once you’ve created an Amazon account and requested any necessary approvals, connect your Amazon store to Shopify using anAmazon integration appfrom the Shopify App Store.
Amazon integration apps bridge Amazon and Shopify. Using an app, you can automate order fulfillment, give your customers up-to-date tracking information, and sync product inventory.
Here are a some Amazon fulfillment apps you might use:
- Amazon by CedCommerce
- Amazon Importer Spreadr
- FBA Shipping by ByteStand
- Amazon Integration Plus by Common-Services
Once you’ve selected andinstalled your app, you’ll be able to create listings for your products and manage your sales across both platforms.
5. Create an Amazon product listing
Yourdropshipping productsdon’t automatically list on Amazon after you add an integration app. To manage your Amazon dropshipping listings with Shopify, you have three options:
- Link Shopify to your current Amazon listings using your integration app.
- Link an existing Amazon listingto your product.
- Create a new listingfor a new product on Amazon.
Good to know:If you’re new to Amazon and dropshipping, you may not be able to list a large number of products right away. Amazon limits the number of newASINsyou can create each week until you sell more on the platform.
6. Promote your products on Amazon
While options for marketing your products and brands on the Amazon marketplace are restricted, there are several ways to promote products on the platform.
Run Sponsored Product ads
If you have a marketing budget, consider spending onSponsored Productads. Amazon’s ad program operates on a cost-per-click (CPC) model that will position your products more favorably in search results.
Optimize your listings
With all Amazon product pages sharing the same layout, features like product titles, images, and “About This Item” bullet points need careful thought and planning. Remember that your customers will skim your pages and compare them with similar products.
Use social media
There are no restrictions to promoting Amazon links on most social media platforms. That means you can createInstagram Reelsto show off your product, or make a carousel ad for Facebook.
Find other waystopromote your Amazon listings.
如何选择dropshipping supplie吗r
Your main competitive edge over other Amazon dropshippers will be price, and—beyond cutting your profit margins where possible—the best way to outcompete sellers in your niche is to partner with the rightdropshipping supplier. Here’s what to look for in a supplier:
- The supplier offers Amazon dropshipping for sellers in your location.
- It produces a range of products in your niche of comparable or superior quality to competitors.
- No customer service red flags or regular poor reviews.
- Low per-order fees that won’t eat into your profit margin.
- Other successful dropshippers use the supplier.
- The supplier can compete with average shipping times in your niche.
- It offers live customer support for dropshippers.
- It has detailed dropshipping dashboards with information on sales and average order values.
Thanks to the popularity of dropshipping in recent years, there’s been an increase in fake or malicious dropshipping supplier services. Avoid wholesalers who charge monthly fees or pre-order fees, and those who also sell to the public.
Read theUltimate Guide to Dropshipping for Beginners.
Top Amazon dropshipping software
The tools in this list are designed to help you get started with Amazon dropshipping:
MerchantWords
This software checks search volume and data for product keywords.
Price:Paid plans start at $35 per month.
Sellery
This real-time Amazon repricing software suggests repricing strategies to win the Buy Box and increase sales.
Price:You can use the trial version for free. Paid plans are 1% of your gross monthly sales with a minimum fee of $50 per month and a maximum of $2.
FeedCheck
FeedCheck monitors customer reviews to help you respond promptly across Amazon and other sales channels. Plus, it lets you monitor competitors’ product reviews and questions so you can analyze and improve your own product descriptions.
Price:Starts at $129 per month.
Seller Tools
Sellter Tools helps automate your Amazon dropshipping store. It includes a keyword manager, PPC management tool, and product research tools.
Price:Starts at $37 per month for the Chrome extension.
Running a dropshipping business with your online store
The alternative to dropshipping Amazon products through third-party marketplaces is tostart your own online storeto list and promote your products.
Using your own store may be a moresuccessful dropshippingbusiness model in the long term, as it gives you more control over your customer service and flexibility over marketing and branding.
Pros of dropshipping with your online store
More control
When you build your own online store, you get to create a shopping environment that’s conducive to selling your products. You can customize the look and layout—and create custom product pages optimized to suit your customers and niche.
Easy design
Withstore builderslike Shopify, there’s no barrier to designing and running your own store. And once your site is up and running, it’s simple to add extra features that increase yourconversion rate.
Within a day, it’s possible to create a store, brand it, add your products, and connect apayment gatewayto make your first sale.
Mobile-ready
Selling on Amazon and other marketplaces via mobile can be a pain. If you choose to build your online store with ahosted ecommerce platformyour site will be responsive, which means it will adapt to different devices and screen sizes.
Did you know?Shopify also lets you manage your entire business from你的移动设备.
No third-party fees
With your own store, you won't have to pay Amazon’s referral fees, which will significantly improve your profit margins.
Building a real business
By creating an independent store, you’re building a long-term business with a distinctive feel. That makes it possible to pursue repeat business and a loyal set of customers who will tell others about your website.
More shipping and supplier options
When you run a dropshipping business on your own site, you can build relationships with different wholesalers, likeAliExpressandAliBaba. Overseas suppliers can compete with local manufacturers by usingePacketshipping to get your products to customers faster.
Cons of dropshipping with your online store
No free traffic
With your own site, you’ll be responsible for generating traffic through marketing, social media, SEO, and paid advertising.
Grow your dropshipping business today with Shopify
Amazon dropshipping can be a great way to increase sales for your business, whether you’re established or just starting out. If you choose to include this dropshipping method in your Shopify store, there are many tools ready to help you withdropshipping fulfillment, sourcing, pricing, and marketing—be sure to also check out some topdropshipping tips.
Amazon dropshipping FAQ
Is Amazon dropshipping profitable?
Yes, dropshipping can be a profitable business model. Many entrepreneurs make good money from dropshipping on Amazon. However, it is important to remember that dropshipping is a competitive industry, and success will depend on how well you can identify a profitable niche, source good products, and market your business.
How much money do I need to start dropshipping on Amazon?
The amount of money you need to start dropshipping on Amazon will depend on the type of product you are selling and the services you are using. Generally, you will need to purchase inventory and pay for shipping and related fees, as well as any fees associated with the Amazon seller account. Additionally, you may need to purchase marketing services or advertising to increase sales.
How do Amazon dropshippers make money?
Dropshippers make money by selling products sourced from Amazon. They purchase products from Amazon at wholesale prices, list them for sale on their own website or a third-party marketplace like eBay, and keep the difference between the purchase price and the sale price as profit. They may also offer additional services such as shipping and customer service to increase their revenue.
Is Amazon FBA dropshipping worth it?
It depends on your specific goals. Some people find Amazon FBA dropshipping to be a successful business model that allows them to start and grow their own business without a large overhead cost. Others may find that the costs associated with using Amazon FBA outweigh the benefits. Ultimately, it is up to you to decide if Amazon FBA dropshipping is worth it for your business.