Video is a powerful marketing tool for your business. According to Social Media Today, 90% of consumers said that video help them make a purchasing decision. Think of your last big purchase. Chances are you sought out a video to see how the product performed and get a real review before clicking the buy button.

挑战可以,如果你是一个小生意ss, you may not have the big budgets and teams to create epic videos. So it’s time to get creative.

RESOURCES:

• Shopify Blog |How to Make Your Own Online Videos (In 30 Minutes or Less)
• Shopify Blog |5 Reasons Ecommerce Product Videos Will Increase Sales
• Shopify Blog |How to Use Video to Increase Conversions and Sales in Your Ecommerce Business
• An example of a company that’s leading the pack when it comes to creating viral video: is@soyummyby First Media. Their videos are fun, creative and informative!

The extra added benefit good thing about creating video content is that you can repurpose it different platforms (i.e.Facebook and YouTube).