Post-purchase marketing automation campaigns

In the Shop channel, if you haveSell with Shop activated, then you can create a post-purchase offer that gives returning customers an in-app discount that they can use at your store.

The discount offer appears in the Shop app until any of the following conditions are met:

• All of the discount code conditions are fulfilled, such as a limit to one use per customer.
• The discount code has expired or was deleted.
• The automation was deactivated or deleted.

Available discounts you can offer customers include:

• free shipping
• fixed amount
• percentage

When creating conditions for your discount, you can't restrict the discount code to apply only to specific customers, groups of customers, collections, or products.

Create a post-purchase offer automation

To create a post-purchase offer automation, you need to activate the automation with a discount code. For accurate tracking information, you should create a discount code that'll only be used for one post-purchase offer automation. You can change the discount code at any time while the automation is active.

1. From your Shopify admin, clickSettings>Apps and sales channels.

2. From theApps and sales channelspage, clickShop.

3. ClickOpen sales channel.

4. In theOverviewsection, clickCreate automation.

5. Complete one of the following:

   • If you don't have a discount code set up, then clickCreate a discount code.
   • If you want to use an existing discount code, then in theDiscountsection, clickBrowseand then select the discount code you want to use.

6. Optional: To avoid image cropping, use a banner image that's 933 x 480 pixels (px), and don't include the code in the message.

7. ClickPublish. If you want to save a draft, then clickFinish later.

After an automation is created, you can use the Shop channel toview performance metrics. These metrics are displayed on a 30-day ongoing basis and include information about:

• Who received the offer.
• The number of orders made using the discount code.
• The number of sales associated with the offer.

These metrics can't be accessed from the marketing section of your Shopify admin.

Edit, deactivate, or delete an existing post-purchase discount code

After you create a post-purchase offer automation, you can edit, deactivate, or delete the automation.

If you deactivate or delete a post-purchase offer automation while there's an active discount code that hasn't been used by a customer, then the customer can still use the discount code unless you go into the Shopify admin anddelete the discount code.

If a customer has an active discount code from a post-purchase offer that they haven't used, then their offer won't be updated if you edit it, and they won't receive new post-purchase offers.

When you delete an automation, the performance metrics are reset for your post-purchase offer automations.

Paused post-purchase offer automations

A post-purchase offer automation is automatically paused if any of the following occur:

• The discount code has been deleted.
• The discount code has expired.
• An unsupported discount type is selected.
• You don't meet themerchant requirements.

如果你们售后提供活动暂停,then you'll receive an email asking you to create a new discount code to add to the automation in the Shop Channel.