Product details

The details that you provide for a product affect the way that the product is displayed to customers, make it easier for you to organize your products, and help customers find the product. You don't have to provide every detail for each product.

For products that don't have any variants, thePricing,Inventory, andShippingsections are displayed on the product details page. If you add variants, then those sections are no longer displayed on the product details page. To change the details for product variants, refer toEditing variants for an existing product．

If you want to save specialized information or files for your products, then you can add custom fields to your product pages by usingmetafields．If you have anOnline Store 2.0theme, such asDawn, then you can use the theme editor to connect metafields to your theme and customize your pages to the product or variant that's displayed.

Title and description

• Title- The name for your product that you want to display to your customers.
• Description- The description for your product. This area uses therich text editorso that you can format your text. Describe your products in detail to inform and persuade your potential customers. If you're a reseller, then don't use a manufacturer's exact description, because you want your products to be unique to search engines.

Media

The images, 3D models, and video demonstrate to your customers what the product looks like. For information on adding product media, refer toProduct media．

Pricing

• Price- The price that you're charging for the product. You can set the currency on theGeneralsettings page. If you'reselling in multiple currencies, then clickAvailable in other currencies. Manage currenciesto view your currency settings. ClickCharge taxes on this productif the product is taxable.
• Compare-at price- The original price for a product that is on sale. When you enter a compare-at price, the product displays asale price．
• Tax code- For Shopify Plus plans, you can use a third-party tax service. If you use the service, then the tax code for the product is displayed here.
• Cost per item- How much it costs you for the product or variant. For example, if you resell a product, then you can enter the price that you paid the manufacturer, excluding taxes, shipping, or other costs. If you create the product yourself, then you can enter a value that is based on your labor and material costs.

For products that have a product cost entered—unless youinclude taxes in your prices—the projected margin is displayed below thePricefield on the product details page. The margin is calculated as ([price - cost] / price) _ 100. For example, if your price is $50 and your cost is $30, then the margin (calculated as ([50 - 30] / 50) _ 100) is 40%.

If your store is on the Shopify plan or higher, then you can accessreportsto analyze your product costs and margins. You can also find your cost of goods sold (COGS).

Entering the cost per item is optional. If you choose to enter your costs, then add the amounts to all your existing products at the same time by using the bulk editor or a CSV import. By updating the information at the same time, you can get the most value out of your profit reports.

Cost per item doesn't apply to gift card products.

Inventory

• SKU (stock keeping unit)- The code that identifies the product within your business. For effective tracking and sales reporting, each SKU needs to be unique.

sku是可选的。您可以创建your own SKU format. For more information about SKUs, refer toSKU formats．

• Barcode (ISBN, UPC, GTIN)- Barcodes are typically used by resellers. The identifier needs to be a new or existing Global Trade Item Number (GTIN). Some sales channels require a GTIN before a product can be published using the channel.

GTINs are unique identifiers used internationally to store and locate product information. UPC, EAN, and ISBN numbers are examples of GTINs, which might vary in length depending on the product type. You can find the GTIN above or below the barcode on the packaging for your product.

The barcode is used byShopify POSin a retail store, for publishing products using theGoogle & YouTube channel．

If you don't have a GTIN for a product, then you can request it from the manufacturer. Learn how to get a GTIN for a product you manufacture at theGS1 standards website．Don't invent false GTIN information for your products.

For information on how to enter barcodes by using your smartphone, refer toScan a barcode with your device's camera．

• Inventory policy- The setting forinventory tracking．
• Available- The number of units in stock. If you are managing your inventory acrossmultiple locations, then the quantity is displayed for each location.
• Incoming- The number of incoming units. Refer toTransfers．
• Committed- The number of units that are part of an order but aren't yet fulfilled. Inventory units that are part of draft orders aren't counted as committed until the draft order becomes an order.

Shipping

• This product requires shipping- Check this option for a physical product that you ship.
• Weight- The product's actual weight. This field only displays whenThis product requires shippingis checked. Product weight needs to be exact because it's used to calculate shipping rates. You can buy a shipping scaleat the Shopify Hardware Store．
• Add customs information- Selecting this allows you to save information that is required when shipping products internationally. This field only displays whenThis product requires shippingis selected.
  • Country/Region of origin- The country where the product was manufactured or assembled. If the product consists of materials from different countries or regions, then the country or region where the product takes its final form is the country or region of origin. Different countries or regions and international treaties have different rules of origin.
  • HS code- If you want to ship the product internationally, then enter the harmonized system (HS) tariff code. These codes provide customs with information so that correct tariffs can be applied to the order. You can find the HS code for your product by searching using a keyword in the HS code field of the product details page. Learn more about HS codes from theWorld Customs Organization．

Variants

For a product that has variants, this section displays the options for the product, such as color and size. For more information about variants, refer toVariants．

Purchase options

You can add purchase options to your products, such assubscriptions,try-before-you-buy, andpreorders．

If a product or any of its variants have a purchase option applied to it, then relevant purchase option settings are displayed in thePurchase optionssection of the product page.

You can choose to limit a product to only having a purchase option available, or you can activate both the purchase option, and one-time purchase.

Learn more about购买选择．

Search engine listing preview

A preview of how your product will display in search engine results. ClickEdit website SEOto make changes to the preview.

The preview consists of the product title, its URL on your online store, and part of the description. For information on changing the preview, refer toEdit a search engine listing preview．

Product status

Product statusdetermines if a product is ready to be sold.

For newly created products, the product status is set asActiveby default. For duplicated and unarchived products, the product status is set asDraftby default.

You can set the following statuses:

• Active: the product details are complete and the product is ready to be sold.
• Draft: the product details need to be completed before it can be sold.
• Archived: the product details are complete, but the product is no longer for sale. Archiving a product hides it from your admin and any customers.

Publishing

Publishingdisplays a list of your sales channels and markets. For Shopify Plus merchants, this is where yourB2Bcatalogs are listed as well. All sales channels and markets are selected by default. To include or exclude products from a sales channel or market, refer toManaging publishing．

Organization

• Product category——一个标签,描述了一组或类product belongs to. The product category is selected from theShopify Product Taxonomy, a predefined, standardized list. The category is used to:
  • determine the rate at which the product is taxed in the US (when you're usingShopify Tax). Your products might be subject to special rates or exemptions. When a product is categorized correctly, the most accurate tax rate will be collected at checkout. Collecting too much or not enough sales tax can create financial or legal liability for your business.
  • manage your products better within Shopify, for example, as a condition for an automated collection or to help filter your product list.
  • make it easier to sell products in other channels that require a standardized product type, like Facebook.

A product can have only one category that will apply to all its variants. When possible, a product category recommendation displays to help you select one for the first time. You can accept it or edit it. Product categories are optional. To learn more, refer toProduct Types．

• Product type- A label that you create that describes the category of a product. The product type lets you use product categories other than the ones that are available in the predefined product category list. A product can have only one custom product type. To learn more, refer toProduct Types．
• Vendor- The manufacturer, wholesaler, or other vendor for the product. You can filter your product list by vendor, which can speed up ordering inventory.
• Collections- The collections that a product is included in. You can use this field to add the product directly toa manual collection．Automated collections include the product when it matches the collection conditions.
• Tags- Tags are searchable keywords that you can associate with your product. Tags can help customers find your product through your online store search, and you can also use them to createautomated collections．For more information about tags, refer toTag formats．

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TheTheme templatemenu displays the currentproduct templatethat the product uses on the Online Store.

By default, products are assigned theDefault producttemplate. If you've created any other product templates in your live theme, then those options display in the drop-down menu as template options.

For more information about theme templates, refer toTemplates．

Adding specialized information by using metafields

You can add custom fields to your product pages by usingmetafields．Metafields让你保存的专业信息that isn't usually captured on your product pages. For example, a candle seller might want to display a burn time for candles on their product pages, whereas a grocery store might want to display a product expiration date for canned goods. The following are other examples of specialized information:

• part numbers
• color swatches
• launch dates
• related products
• blog post summaries
• files for download

Metafields are displayed in an editable table on your product pages. Each metafield displays the name that you select when youcreate your metafield definition．You can click in each table row to display the metafield type and its description, and then enter a value.

If you have anOnline Store 2.0theme, such asDawn, then you can use the theme editor to connect metafields to your theme and customize your pages to the product or variant that's displayed. If you're using vintage themes, or if you want to add metafield types that your theme doesn't support, then you canedit your theme codeor hire aShopify Partnerto help you.

Related topics

• SKU formats
• Tag formats