It’s time to create your minimum viable product, also known as the MVP. An MVP is a product you create that has just enough features to satisfy your early customers to the point where they’d want to buy your product.

Important Reminders:

• In the last module, you learned that a great way to start is by testing out your product with friends and family. Overall, talking to real customers is an important part of building your company.
• It’s important to remember that you don’t need to have a perfect product to start talking to potential customers. You simply want something that will allow you to validate your idea.
• If you are not yet making your product and are still in the idea phase, now is the time to develop a plan on how to create your MVP. It’s time to roll up your sleeves and learn everything you can about your industry.

Resources:

Listen to an episode of the Shopify Master’s podcast for an inspiring story on product validation:How Modify Watches Validated a Million Dollar Idea With an Imperfect Product