Some of the most innovative products offer effective solutions to the oldest problems around. And the more consumers can relate to those problems, the "stickier" a product idea is.
That was the secret behind the success of Smart Nora, a cool new solution to one of life's most common nightly annoyances: Snoring.
Hear howBehrouz Hariritook a product his dad invented to Kickstarter and smashed their $100,000 goal by raising $800,000, and just broke $1 million in total after preselling Smart Nora on their Shopify store.
In this episode, you'll learn:
- The keys to a high-converting Kickstarter video.
- How to market a 30-day Kickstarter campaign.
- How to get press coverage by looking at the websites of other companies in the same industry.
Listen to Shopify Masters below…
Show notes:
- Store:Smart Nora
- Social Profiles:Facebook|YouTube|Twitter
- Recommended Apps:Yesware, Slack, Trello, Google Calendar, Highrise (Basecamp)
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About The Author
Felix西娅is the host of theShopify Masterspodcast, theecommercemarketing podcast for ambitious entrepreneurs, and founder ofTrafficAndSales.comwhere you can get actionable tips to grow your store’s traffic and sales.