Furniture Brand Name Ideas Generator (2022)

Choose a furniture business name that discloses the types of furniture you sell

If you want to target a niche in the furniture industry and focus on one specific home décor item, it’s a good idea to include that item in your business name. Consider Mattress Firm, for example. Whether you’re selling dining tables, chairs, sofas, or coffee tables, you might want to incorporate the line of items that you sell within your actual business name. If your store focuses on a specific category of furniture—bedroom furniture, living room furniture, etc.—you can allude to this in your brand name.

Pick a succinct name for your furniture brand

Maybe you don’t want to include the terms ”furniture,” “home furnishings” or “home décor” into your furniture name. If you’d rather go with a name that’s more conceptual, pick a short, easy-to-remember business name that’s going to help set you apart from competitors. Many popular furniture store names are just one or two words, including Edloe Finch, West Elm, Burrow, and Wayfair.

Create a furniture business name that appeals to your target demographic

Is your target demographic more interested in style or functionality? Are they focused on comfort or affordability? Furniture business names that target a younger consumer tend to be more creative, like Article. If your store caters to fans of midcentury modern furniture, consider including the word “modern” in your business name—take AllModern, for example. Make sure your furniture company has a name that will attract the type of customer you’re hoping to reach.

Establish trust with your furniture business name

Well-made furniture pieces like couches, bed frames, and dining room tables can be big-ticket items. Potential customers need to know they can rely on your brand to provide long-lasting, high-quality products. One way to build this trust is to include your name in your business name. Attaching your own name to your company indicates that you’re willing to stake your reputation on the quality of your product, thus building consumer trust. Some of the top furniture brands are based around a person’s name. Think Ashley Furniture, Ethan Allen, and Aaron’s.