Over $1.5 billion sold by Shopify merchants over Black Friday/Cyber Monday weekend

Over $1.5 billion sold by Shopify merchants over Black Friday/Cyber Monday weekend

The 2018 Black Friday/Cyber Monday shopping weekend set records for Shopify’s more than 600,000 merchants, includingover $1.5 billion USD in sales across the entire weekend. That’s a strong indicator of the growing impact small and medium-sized retailers are having during the holiday sales season.

At their peak, sales across the period exceeded$37 million USDper hour. Mobile played a huge role again, showing an increase overall compared to last year’s Black Friday/Cyber Monday shopping period, with an estimated66%percent share compared to shopping from desktop computers.

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Geographically, Black Friday and Cyber Monday shoppers came from all over the world – some of the biggest cities in terms of sales from Shopify stores includedLondonandToronto, while theU.K.andCanadaranked in the top three countries after theU.S.Cross-border shopping also showed that this is a sales period that increasingly has an international impact, with18.54%percent of overall purchases shipping from the seller’s home country to another.

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Fashion and apparel accounted for the lion’s share of sales across Shopify-powered stores, and the top product categories within that segment includedshirts & tops,pantsandcoats & jackets– and consistently,seasonal and holiday decorationsappeared higher up among top purchased items across U.S. states, revealing that many shoppers use the weekend to get ready for the holiday season.

Taken together, packages ordered during Black Friday/Cyber Monday on Shopify stores willship over 30 billion miles– ten times the distance between Earth and Pluto.

*Shopify’s Black Friday/Cyber Monday data was based on sales experienced by its more than 600,000 businesses in 175 countries around the world from November 23 to November 26, in 2017 and 2018. All data presented here is approximate and is based on various assumptions. All data is unaudited and is subject to adjustment.

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About Shopify

Shopify is the leading omni-channel commerce platform. Merchants use Shopify to design, set up, and manage their stores across multiple sales channels, including mobile, web, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business, from payments to shipping. The Shopify platform was engineered for reliability and scale, making enterprise-level technology available to businesses of all sizes. Headquartered in Ottawa, Canada, Shopify currently powers over 800,000 businesses in approximately 175 countries and is trusted by brands such as Nestle, Kylie Cosmetics, Allbirds, MVMT, and many more.