Optimize your marketing
Gain insights into customer behaviorwith apps

Personalize the buying journey by better understanding your customers.

Apps that integrate with Shopify’s web pixel APIs help you tap into customer behavior data from across your marketing stack—without you needing to write a single line of code. Information about your customers is collected securely and helps you make data-informed marketing decisions to improve customer acquisition cost (CAC) and customer lifetime value (LTV).

Understand their journey

Gather reliable data about how customers interact with your marketing and online store with apps that offer tracking across multiple marketing platforms.

Elevar Conversion Tracking
4.8out of 5 stars 99 total reviews • Free plan available
Add server-side conversion tracking to improve data accuracy
Analyzify (GA4 & Ads Tracking)
5.0out of 5 stars 218 total reviews • $749 one-time charge
Google Tag Manager, Google Analytics 4, data layers and more
Attribuly Pixel & Attribution
4.5out of 5 stars 16 total reviews • Free plan available
Tracking attribution automation analytics, Pixel & CAPI
Bily ‑ CAPI Ai Tracking
4.8out of 5 stars 21 total reviews • Free plan available
Track your website events using server-side/Capi tracking

Map buyer experiences

Maximize conversions and get fewer abandoned carts when you understand what visitors are doing on your store—every click of the way.

Lucky Orange Heatmaps & Replay
4.7out of 5 stars 881 total reviews • Free plan available
One click install for visual cart and checkout analytics
RealtimeStack : Live Analytics
4.6out of 5 stars 6 total reviews • Free plan available
Get visual real time insights into what happens in your store
PushBot
5.0out of 5 stars 7 total reviews • Free plan available
Send web push and recover abandoned cart & checkouts.
Pasilobus Google Analytics 4
5.0out of 5 stars 8 total reviews • Free plan available
Easily install Google Analytics 4 and never miss data

Customize every touchpoint

Optimize each customer engagement using apps that offer accurate event tracking and attribution—from the first ad they click all the way through to checkout.

Mailchimp: Email Marketing
3.5out of 5 stars 478 total reviews • Free plan available
Drive traffic and sales with email and marketing automation
Snapchat Ads
4.6out of 5 stars 1111 total reviews • Free to install
Grow your business with shoppable ads on Snapchat!
Zalify Pixels, Popups & Emails
5.0out of 5 stars 102 total reviews • Free plan available
One-stop shop for all pixel tracking and email marketing
Quinn Shoppable Videos, Reels
4.6out of 5 stars 31 total reviews • 14-day free trial
Leverage your TikTok & Instagram reels to improve conversions
impact.com Affiliate Marketing
4.4out of 5 stars 47 total reviews • From $30/month
Manage affiliates & influencers to acquire new customers

Boost your AOV

Increase your average order value and get added visibility into your customers’ post-purchase behavior when you use these apps to do your upselling and cross-selling.

ReConvert Upsell & Cross sell
4.9out of 5 stars 3993 total reviews • Free plan available
Checkout Upsell, Post Purchase Upsell, Thank You Page Upsell
Cartel: Product Recommendation
5.0out of 5 stars 1 total reviews • Free
Upsell recommended products via carousel on your cart page
ZOOK: Product Recommendations
5.0out of 5 stars 3 total reviews • 14-day free trial
Upsell, Cross Sell, Bundle Discounts by AI Recommend Products.
ABConvert: Price A/B Testing
5.0out of 5 stars 24 total reviews • Free plan available
Price test, split test, shipping test, AB test product page.

More apps to optimize your marketing and analytics

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Helpful how-tos

Help center

Learn more about how app pixels work

Dig a little deeper
Built into Shopify

Manage pixels right from your Shopify admin

Dig into the data
Guide

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